A new perspective brings bold change to a traditional market.
When Mike Herrera co-founded CoolVu, he didn’t come from the window film world. And according to him, that outsider status gave him a valuable edge.
“Being new to the industry was actually a strength,” Herrera says. “I wasn’t bound by how things had always been done. I focused on what customers truly wanted and questioned the norms.”
That fresh perspective helped CoolVu grow rapidly, expanding into more than 120 franchise territories across the U.S.
A Franchise Veteran at the Helm
Before launching CoolVu, Herrera spent three decades scaling franchise brands. This background has had a major influence on how he leads.
“Success, to me, comes down to three core principles: putting people first, maintaining disciplined simplicity, and having a clear, urgent vision,” he explains.
That mindset helped drive CoolVu’s early momentum, while keeping attention on company culture, franchisee support, and scalable systems.
“Growth is exciting,” Herrera adds, “but it also brings the challenge of staying consistent and grounded in your values.”
Tapping into a Hidden Opportunity
CoolVu is quickly making waves in a market that, until now, has been largely overlooked. Herrera saw untapped potential in the window film space, a category with rising demand but few recognizable national brands.
“There was this clear need,” he recalls. “Schools needed safer windows. Businesses were looking to cut energy costs. Homeowners wanted comfort without costly renovations. We built CoolVu to meet that need.”
Smart, Intentional Expansion
While the company has big goals, aiming for 300 franchise locations by 2027, Herrera is clear that growth won’t come at the expense of quality. CoolVu is highly selective in choosing franchise partners and puts strong emphasis on training and ongoing support.
“We’re in this for the long haul,” he says. “It’s not just about selling franchises, it is about creating long-term value in every market we enter.”
A Bright Future Ahead
With growing demand for energy efficiency, safety, and sustainability, Herrera sees an even bigger future for window film and for CoolVu.
By staying focused on innovation, franchisee success, and customer needs, CoolVu is positioning itself to lead a fast-evolving industry.
“Consumers want to feel safer, save money, and upgrade their spaces without big construction projects,” he says. “That’s exactly what we provide.”
“Even as we scale, our priorities don’t change: quality, innovation, and delivering real value to customers,” Herrera says.
Mike Herrera’s journey with CoolVu is a story of fresh insight, strategic leadership, and a clear vision that’s redefining an industry from the ground up.
